Ad School Student Work wins multiple Pencils in D&AD Awards!
Ad School, The Creative Circus student teams win multiple pencils at D&AD competition in London.
D&AD Pencil
“Make a Shelter a Home” for Airbnb
CW: Hilary Smith
AD: Lindsey Weeden
We’ve created a campaign and initiative for Airbnb called “Make a Shelter” a Home.
Airbnb wants 7 billion people to feel they can belong, anywhere. But 100 million homeless people are likely to feel alone.
“Make a Shelter a Home” empowers Airbnb?s existing members to attract and mobilize a new audience. Together, they transform homeless shelters from places to sleep into homes to belong to.
We’re growing Airbnb’s worldwide community to build more caring, hospitable cities around the world.
https://vimeo.com/130330856
D&AD Pencil
“Nudge” for Nationwide
CW: Colin Frawley, Joey Henson
AD: Ilana Wolstein
Spending-related regrets have no place in a connected world.
D&AD Pencil
“Tellr” by Nationwide
CW: Hilary Smith
AD / Designer: Konyin Ayuba
Since young people are living paycheck to paycheck, Nationwide can earn their trust by helping them actually live, with Tellr. It’s an innovative, personalised mobile app that helps people find and attend experiences tailored to their shifting financesas well as their location.