#InTheNews McCann Cannes 2018
Rick Cohen - Senior Art Director at McCann
Today we will be highlighting Cannes Lions International Festival of Creativity Winners from Creative Circus Alumni.
Agency: McCann
Client: National Geographic
Cannes Silver Lion – Mobile – Innovative use of Technology
Cannes Bronze Lion – Mobile – Technology > VR
Cannes Bronze Lion – Brand Experience & Activation
Cannes Bronze Lion – Media > Use of Technology
Cannes Bronze Lion – PR – Sectors > Media / Entertainment
Rick Cohen – Freelance Creative / Art Director
(Previously: Senior Art Director at McCann)
Creative Circus Alumnus – Copywriting (2007)
National Geographic – One Strange Rock Premier
National Geographic approached McCann with an opportunity to launch their new show One Strange Rock. As the Aronofsky created show centered around the world as we know it from the perspective of astronauts, we developed a first-of-its-kind VR experience, taking place entirely within a unique space helmet.