Harley-Davidson Cake Decorating Kit?
Most “failed” brand extensions don’t jibe with how consumers understand the core brand or just seem incongruous with a company’s existing product line. Take a look at seven dubious products, all true, that stretch their brands too far.
A Barbie tiara for adults? Sony PlayStation wine glasses and champagne flutes? While some of these ideas might seem like the subjects of a Saturday Night Live skit, they represent real-life brand extensions.
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