Was It All A Big Publicity Stunt?
What a cunning wheeze: knock up a new logo that looks like a cheap imitation of one of your rivals’, await the uproar from the Twitterati and then perform a U-turn. It’s a terrific way to create the impression that the original logo is a much-loved classic design that customers should be proud to wear on their T-shirts. And the cost is minimal since you haven’t bothered to slap the new logo on any new clothes. Brilliant.