Ad Nerds: New Passion In Ad Marketing
A recent post on ADWEEK.com included a few quotes by our own Norm Grey, executive creative director and founder of the Creative Circus.
Behold the ad nerd, a new breed of ad professional who grew up admiring the industry as much for its ability to entertain as to sell. Long before Mad Men unleashed a new era of Madison Avenue retro cool, these millennials were being influenced by campaigns such as Budweiser’s “Wassup?” spots, which became a cultural phenomenon. As kindergarteners, they watched TV for the commercials. In high school, they joined newly formed ad clubs, and many studied advertising in college and graduate programs. They eat, breathe and tweet advertising, possessing the natural 24/7 Web habits of their generation. Addicted? Definitely.
The article which focuses on the importance of ad and design training and the role they play in securing a future with a firm also spotlights Andy Pearson, 27, vp, interactive associate and creative director at Crispin Porter + Bogusky, and Circus alumni.
The article is a great read and a must for young creatives trying to discover the formula for a lengthy career in the maddening world of advertising!