Creative Circus Alumni Spotlight – Ari Weiss
North American CCO at DDB
#AlumniSpotlight The Creative Circus graduates the most sought after creatives in the industry. Take a moment to read about the lives, careers & personal stories of some of our fantastic alumni.
Ari Weiss – North American CCO at DDB
Creative Circus Alumnus
Advice to the Graduating Class:
Don’t get distracted by technology. Technology is the paintbrush, what you’re after is the painting. Find great ideas and use the right tools to tell the story that will make consumers feel something about your brand.
Advice to the Incoming Class:
You are about to embark on a career for which there is no playbook. You’re not going to Circus to learn how to make great ads. You’re going to Circus to learn how to be brave, confident and how to constantly experiment. Learn that and the result will be great ads.
What do you wish you knew in school?:
You are going to fail 1000 times for every 1 success. Be prolific. Fail quickly. Be resilient.
What does the Circus mean to you?:
Circus is to advertising as Second City was to Saturday Night Live.
Best Advice You’ve Ever Been Given:
Keep your head down and just focus on making great work. The rest will sort itself out.
Favorite project you’ve worked on:
My favorite project is usually the one I’m currently working on. Then it ends and all I can see are the flaws.
Work Examples:
NBA (There Can Only Be One Case Study)
NBA – There Can Only Be One Case Study from barrettSF on Vimeo.
AXE Susan Glenn (60 second film)
Playstation (Launch of Greatness Awaits Case Study)
PlayStation: PS4 and Greatness Awaits Case Study from BBH New York on Vimeo.
Netflix (House of Cards Case Study)
Netflix: House of Cards S4 Case Study from BBH New York on Vimeo.
McDonald’s (Search It Case Study)
Watch Here.